Paige Bridges
EDUCATION
Doctor of Business Administration, University of South Florida
Dissertation: “Brands in the Metaverse: An Examination & Taxonomy of Marketing Strategy,” chairs: Loran Jarrett, Dirk Libaers
Master of Arts in Communication, Digital Communication, Johns Hopkins University
Master of Business Administration, Marketing, Georgetown University
Bachelor of Science, Biology, Columbia University
RESEARCH
Interests
Marketing Education
Digital Marketing
Integrated Marketing Communications
The Impact of Emerging Technologies on Marketing Innovation
Publications
Bridges, P., & Hafeli, V. (2023). "Changing Lives Through Innovation, An Interview with Dean Moez Limayem." Muma Business Review, 6, 137-155.
“Marketing as a STEM-Designated Field: Emerging Opportunities and Social Impact.” In Preparation.
“Siri 2.0: Can Generative AI Build Better Bots?” In Preparation.
PROFESSIONAL EXPERIENCE
Academic
Assistant Professor of Business, Tenure-Track, Sweet Briar College, 2022 – Present
Visiting Assistant Professor of Business, Sweet Briar College, 2021 – 2022
Adjunct Instructor of Business, Sweet Briar College, 2021
Adjunct Professor, Nonprofit Management, Marymount University, 2013
Courses Taught
Sweet Briar College - Undergraduate:
Marketing: Instructor ratings (out of 4): Fall 2023 = 3.8, Fall 2022 = 3.9; Fall 2021 = 3.7
Marketing Research: Instructor ratings (out of 4): Spring 2023 = 3.8; Spring 2022 = 3.8
Social Media Marketing: Instructor ratings (out of 4): Spring 2023 = 3.8; Spring 2022 = 3.9
Negotiations: Instructor ratings (out of 4): Fall 2022 = 3.8; Fall 2021 = 4.0
Dollars and Sense (Financial Literacy): Instructor ratings (out of 4): Fall 2023 = 3.9, Spring 2023 = 3.8; Fall 2022 = 3.6: Spring 2022 = 3.5: Fall 2021= 3.9
Marymount University - Graduate/MBA:
Non-Profit Management: Instructor ratings (out of 4): Spring 2013 = 4.0
Industry
Director of Communications & Marketing
University of Virginia School of Education, 2018 – 2021
Led a team of six in the branding, marketing, and strategic communications activities for over 80 undergraduate and graduate degree programs, academic departments, and research from over 140 faculty.
Introduced digital marketing planning, including digital advertising, inbound, and social media marketing, resulting in increased website traffic, social media engagement, and a 41% increase in program applications.
Oversaw content strategy, development, and outreach for owned and earned media channels resulting in coverage in major local and national media outlets, including The New York Times, Washington Post, and Wall Street Journal.
Director, Brand Marketing
2U / University of Southern California, 2016 – 2018
Implemented digital marketing communications plans to build brand awareness and enrollment for online master's and doctoral programs for agency client University of Southern California.
Developed the strategy and content for all digital and traditional media channels, including web, social media, email, blogs, videos, PR, and paid advertising to optimize search engine visibility, engage target audiences, and promote enrollment.
Senior Director Marketing Programs
National Trust for Historic Preservation, 2011 – 2014
Built and managed a team of five and a portfolio of marketing programs to generate revenue and brand engagement with partners, including American Express, Pacifico Beer, Bank of America, and Valspar Paint.
Director, Major Initiatives
National Geographic, 2010 – 2011
Developed and promoted National Geographic programs to over 350 million monthly across channels, including TV, film, print, retail, licensing, and events.
Director, Corporate Partnerships
World Wildlife Fund, 2006 – 2010
Increased revenue by 67% through managing a team of three and developing promotions, licensed retail products, and in-store merchandising with over 40 major brands, including Coca-Cola, JCPenney, and CVS.
Senior Marketing Manager, Industry Strategy
American Express, 2004 – 2006
Developed digital campaigns and websites to promote American Express usage for philanthropic donations online, reaching over 11 million Cardmembers resulting in $14 million in donations.
Senior Marketing Manager, Brand Communication
American Express, 2003 – 2004
Managed a $4M budget overseeing multiple marketing campaigns reaching over 8 million Cardmembers through email, social media, and online advertising resulting in a 38% increase in enrollments.
Marketing Manager, Online Cross Sell
American Express, 2001 – 2003
Drove sales and profitability of online sales through developing personalized banner advertising leading to a 200+% increase in response rates.
MBA Intern, Brand Marketing
L’Oréal, 2000
Supported product launch through market research, advertising, messaging, and merchandising strategy.
SERVICE
Marketing Educators Association, Board Member, Webmaster, 2024
Sweet Briar College, AI Task Force, 2024
University of South Florida Alumni Association, Marketing and Communications Chair, 2023
Sweet Briar College, Academic Programs Assessment Committee, 2022-2023, 2024
Sweet Briar College, Academic Advisor to 31 business majors
University of Virginia, Member Brand Steering Committee, 2019-2021
University of Virginia, Member University Communications Council, 2019-2021
PROFESSIONAL DEVELOPMENT
Faculty Development Grants
Academy of Marketing Science Annual Conference - Marketing and AI: Shaping the Future Together, 2024
The 24th Academy Marketing Science World Marketing Congress - The “soul” of marketing as a discipline, University of Kent, Canterbury, UK, 2023
Web 3, Metaverse and, Management: new theoretical issues and new practices, Presenter, Panthéon-Assas Université, Paris, France, 2023
Stanford University - Executive Education, Empathize and Prototype: A Hands-on Dive into the Key Tools of Design Thinking, 2022
Certifications
IBM, Enterprise Design Thinking Practitioner, 2022
Google Ads Search Certification, 2020
Google Analytics Individual Qualification, 2020
Hootsuite Social Marketing Certification, 2020
HubSpot Inbound Marketing Certified, 2020
PROFESSIONAL AFFILIATIONS
Marketing Educators Association (MEA)
Academy of Marketing Science (AMS)
American Marketing Association (AMA)