In the News

DeepSeek: The Chinese AI app that has the world talking

A Chinese-made artificial intelligence (AI) model called DeepSeek has shot to the top of Apple Store's downloads, stunning investors and sinking some tech stocks. Its latest version was released on 20 January, quickly impressing AI experts before it got the attention of the entire tech industry - and the world.

The Most In-Demand Skills for Marketers in 2023

LinkedIn created its Most In-Demand Skills in 2023 list by identifying the skills possessed by LinkedIn members who were hired or InMailed for the positions in question, along with the skills employers listed in related paid job postings.

Master the Google tools you use at work with online training

Skillshop is a Google training platform that you can use to grow your skills on Google's tools and solutions. Develop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.

The Top Types of AI-Generated Content in Marketing

"Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it." https://blog.hubspot.com/marketing/top-types-of-ai-generated-content-in-marketing?

TOP 5 GAME-CHANGING INFLUENCER CAMPAIGNS

Worldwide, nearly 5 billion people use social media—4.89 billion to be exact—an astounding number that continues to grow, increasing 6.5% year over year from 2022. It’s no surprise that spending in the influencer marketing industry will reach an anticipated $21.1 billion in 2023.

The economic potential of generative AI: The next productivity frontier

About 75 percent of the value that generative AI use cases could deliver falls across four areas: Customer operations, marketing and sales, software engineering, and R&D.

HoNORING THE BEST OF SOCIAL MEDIA AND DIGITAL

The Shorty Awards is an international awards competition honoring the best work by brands, agencies, nonprofits, and individuals across digital and social platforms.

AMA Marketing Skills FrameworK

The AMA marketing skills framework consists of four primary domains, which, together, represent a full life-cycle of marketing activities. They are not completely independent of each other, as some skills will overlap between domains.